A Team Branding Effort
A great business model includes an exceptional branding effort by everyone involved. Many people incorrectly assume that branding is only handled by one person. The reality is that everyone must become involved so that the company can start to progress within a competitive job market. Employees are on the front lines of the quality branding effort. They provide a direct link between the business you have created, and the scores of potential clients just waiting to see what you have to offer. Let's take a look at how employees, as well as each member of the company, must interact in order to see success.
Employee communication is a key ingredient. A style guide can help new employees to better understand their roles when promoting the business, but they also need to have tactful skills when they are on the phone or communicating via other means. The way in which an employee represents a brand is crucial to many years of success. Some brands require a more playful approach, such as witty comments through social media websites like Twitter and Facebook. This type of company would not do well if they coached employees to interact with customers on a rigid and monotone level.
Consistency is a huge part of branding. Company greetings, special offers, and communications when customers call in, are important. If a company has employees who offer various greetings when they answer the phone for customer calls, then those who keep calling in might become confused over time. The initial "hello" greeting should be implemented by every person who answers the phones. When new products are available, you must present them in the same way consistently on the company website. As a result, all customers will know where to look for the products they desire.
Every good company has a web page where they let customers comment or ask questions about new products and services. The one mistake that some companies make though, is they leave one or two employees in charge of answering questions. Get all of your employees involved through a rotation. This will enable them to better inform the customers, as well as themselves, about a given product or service. When every employee contributes to the "frequently asked questions" section of a website, it shows that everyone in that company is willing to promote the brand for the better good of the business.
Brand recognition and promotion requires you to work with other websites. This means that you want to establish relationships with website owners who offer similar products or services to create a mutually beneficial situation. Some of your employees should be in charge of contacting these website owners. Increasingly, more CEO's are offering commissions to employees who are able to establish completely organic links with other websites. This keeps them motivated to continue to promote the brand. Follow these tips to help your business to become much more recognisable over time, and you'll start to see the fruits of your labour in no time at all.