The Top Branding Mistakes
When it comes to branding prowess in the UK, you need to understand that there is more to it than simply competing against other companies in the area. You are also competing on a global scale, and this has the potential to affect your business plan for many years to come. One major mistake is not understanding the power of a brand. From a search engine optimisation perspective, defining your brand is highly important as well. Google tends to prioritise listings for well-known branded products and websites. Visitors are more likely to click on known brands than those that they have never even heard of before.
Don't forget to establish defined brand guidelines. What does it mean to develop a brand anyway? When you create a brand identity, you need to establish some guidelines that cover elements such as taglines, fonts, imagery, colours, mascots, and logos, to name a few. There are, however, other branding characteristics which are highly important as well. Never avoid creating the documents that can put your company on the map. After all, if you don't give it a try, then you will never know what you are missing. Stay confident and take chances during the guidelines development stage.
Overcomplication of a brand is a huge turn-off for potential investors, as well as customers. Beverage industries tend to be the best examples of simplicity at its finest. Companies like Pepsi and Coca-Cola keep it simple. Once you decide to initiate the branding process, it might feel tempting to add too much to your endeavours. Your logo does not need to have several different fonts or colours in order to stand out. A clean and simple approach is by far the best way to go about it. The simple reason for this is that it is much easier for consumers to remember this.
Do not fall into the trap of becoming vague in the branding process. Generic logos are the ones that tend to confuse people, or they simply never get the attention that they deserve. Your brand needs to reveal key elements of your company as a part of the advertisement goals. Clear language, logos, and imagery are the solution to this problem. The company logo should mimic the product easily for immediate brand recognition. If you avoid these top branding mistakes, then you will set yourself up for a much better outcome over time.