I was delighted to be invited along as a guest of the BBC Food Programme to their Food and Farming Awards last week during the BBC Good Food Show. I joined last year’s winner in the Producer of The Year category (and new client!) Alex Gooch in the Supertheatre where the Food Programme’s Sheila Dillon did a fabulous job of hosting and compering the awards. We caught up after the event and looking forward to lunch in January! Introduced Alex to Adam Henson of BBC Countryfile, suspect with shared passion for great ingredients and baking they’ll be meeting again.

Adam Henson from BBC Countryfile and Alex Gooch, artisan baker

BBC Food and Farming Awards

Sitting just behind the likes of Rick Stein, Hugh Fearnley-Whittingstall, Giorgio Locatelli, Richard Corrigan, James Martin and Valentine Warner we watched a succession of amazing, inspirational individuals and groups being recognised for their hard work and enterprise and receiving awards from this esteemed front row! Great to see our pal broadcaster and man behind British Street Food Awards Richard Johnson up there too.

Find out more about the winners and listen again to the Awards on the BBC site..

We’ve known and admired the work of Emma Jones and Enterprise Nation for some time and pleased to hear from her at a meeting last week that she’s getting the message over at the highest level including taking to the stage at the Conservative Party Conference recently.

Together with Country Living Magazine she has just published ‘Turn Your Talent Into A Business’, aimed at anyone who has a passion, skill, hobby and an interest in turning it into a business.

We were asked to recommend a case study from foodie sector and passed on artisan baker Alex Gooch who has briefed us to develop his branding, web and ecommerce and help accelerate growth of his business and generally spread The Real Bread message!

We are also very pleased that Emma is getting behind the Food Funnel!

food funnel

It’s been a busy few months and only going to get busier I sense!

A new website is being created and will feature much more detail than currently but below is a brief overview for now!!

Firstly, we’ve welcomed four new folks on-board. We’re really pleased to be working with Rob Iles. Rob has twenty years experience in both branded and private label food businesses and has held various sales and marketing roles with the likes of Whitbread, Dairy Crest and Greencore. For the last eight years he a has been Sales and Marketing Director of Buckingham Foods and then Group Innovations and Marketing Director of private equity backed Adelie Foods. Adelie supply sandwiches (lots of ‘em!), salads and snack foods to customers such as Sainsburys, Boots, Costa, Compass Group and a number of airlines.

He joins us to work alongside Mark Glynne-Jones and Dave Lawrence to develop The Food Funnel, an exciting new venture. Essentially, Food  Funnel is a virtual and real-time community of emergent artisan food, drink and lifestyle companies alongside an eclectic mix of foodie partisans in the guise of journalists, chefs, restaurateurs and others. It will act as a conduit for building and maintaining a relationship network primarily in the form of an online platform and occasional gatherings in the real world including seminars, safaris, dinners, events, mentoring sessions etc

The matrix provides a range of business building services for artisan members on a three-tiered basis, essentially REVIEW, RESTYLE, RELAUNCH. We will facilitate interaction with Food Funnel and larger food and drink companies keen to keep abreast of trends, opportunities and threats but in a totally new and we believe, unique way.

We are very excited to be working with a growing number of businesses already including a fabulous artisan baker who is Radio 4 Food Programme’s Producer of The Year to a fourth generation ice cream business based in the Cotswolds.

The other three newcomers are Luke Freeman as Senior Web Developer, Weston Ironside who joins as Senior Designer from Whittards of Chelsea and finally Jenny Lawrence who has joined from a Covent Garden based branding agency with experience of working with brands such as Coke and Diageo.

We were asked back in February 2010 to get involved in another new product development session with New Covent Garden Food. Some interesting things came out of the day and one concept came to life in December after a day spent with the team in London where we (literally) scribbled out a number of further options. These were emailed into Oxford studio in the afternoon to be modelled up in 3D for a research group same evening!

concepts

Went into design and production before Christmas and were launched this week…

Celeriac & Portobello MushroomWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Persian VegetableWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Slow Cooked Pork & Canellini BeansWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Southern Indian Chicken RasamWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Spicy Caribbean Chicken

This is going to be big!

Working on a range of magazine press ads for a wide range of Lifestyle titles (FHM, Stuff, Total Film, Empire, Nuts, Zoo) and specialist gaming press (Official PlayStation, Official X360, Play, PC Gamer, X360)..plus specialist retail packs.

Picked out by Neil Ashurst of Game on BBC website preview of top stuff for 2011 as;

a completely new game, set in the near future where the Korean People’s Army has invaded America. It’s written by John Milius, the man who wrote Apocalypse Now. It sounds really interesting if slightly controversial, but the storyline works.

http://www.homefront-game.com/

Having worked with Dave Lawrence as a client over a number of years we were very pleased when he accepted our invitation to join us as Senior Planner. He is already working with our clients and network on some exciting new projects and initiatives.

Dave has over 20 years of planning & research experience – Clientside: SC Johnson, Cadbury, Nestle, Wedgwood – Agency: Logistix, TPP, The Value Engineers.
Particular expertise in food & drink and the kids/family demographic with a wide range of discipline experience including campaign development, NPD, brand repositioning and pack design

Online research has become increasingly significant as a means to access consumer insight as the digital space has become truly mainstream

Combining our research & digital capabilities enables JT to provide a wealth of tools & techniques for clients.

Download pdf…

Jump To creds

An up to date overview prepared this month for various presentations and new business sessions covering off breadth of our work for clients in a number of sectors enjoying growth.

New Product Development • Packaging design • Web design and build, management and hosting, emarketing, viral emarketing, data capture, social media, strategy reaserch and planning • Brand design and implementation, advertising concept and development • Copywriting • Illustration • Point of sale, design, production • Photography and video production (studio and location) • Project and print management • Exhibition, conference and display • Insight & Planning

2011 is kicking off in great style with some new business development and presentations on the go. Usual diverse mix; Oxford University to Tyrrells Potato Chips and back again to a major online retailer! Enjoying preparing for meeting too with luxury villa rental business, right time of year, can’t pick up a Sunday paper or magazine without seeing ‘Holiday Hotspots for 2011′ etc

January too sees the launch of a new range of soups for New Covent Garden Soup, ‘The Dining Room’, we look forward to sampling. Started life as scribbles done at their pr agency and few weeks later hit the printers.

No messing.

Furrows designs by Jump To!

We’ve ploughed everything into new Tyrrells Furrows! Staying true to their farming roots, Tyrrells are proud to announce the launch of Tyrrells ‘Furrows’ potato chips, an authentic take on traditional ridge-cut crisps. Skillfully cut and perfectly shaped, the new Furrows are full of character, with peel, curl and real potatoey taste making them an ideal snack during a night in, or in your lunchbox on the tractor by day! The new range is available in three big, bold seasonings; Sea Salted, Sea Salt & Vinegar and Mature Cheddar & Pickled Onion in sharing and snack sized bags. The range will be available from quality Independent retailers and Waitrose initially, from mid October. To celebrate the launch of Tyrrells Furrows, they’re inviting you to take part in the new Tyrrells Garden Championships. All you need to do is to upload or send in garden inspired photos, poems or even home grown fruit and vegetables and the favourite monthly entry will receive a generous supply of Tyrrells Furrows. How cool is that? We’ve had fun working on pack creation, web etc! Enhanced by Zemanta

Mark Glynne-Jones was asked by The Good Web Guide to write a few words (tricky in his case!) on where he thinks social media sits as part of a  brand’s or organisation’s marketing strategy, both now and in the future! Out with the crystal ball…

Read it here…