We were asked back in February 2010 to get involved in another new product development session with New Covent Garden Food. Some interesting things came out of the day and one concept came to life in December after a day spent with the team in London where we (literally) scribbled out a number of further options. These were emailed into Oxford studio in the afternoon to be modelled up in 3D for a research group same evening!

concepts

Went into design and production before Christmas and were launched this week…

Celeriac & Portobello MushroomWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Persian VegetableWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Slow Cooked Pork & Canellini BeansWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Southern Indian Chicken RasamWe’ve created The Dining Room collection for those occasions when we want a little extra from our soups. Inspired and influenced by cuisines from far reaching corners of the world, combined with typical ingredients you’d find in your own back garden. From our chef’s kitchen to your dining room table, this is New Covent Garden’s soup with bells on!
Spicy Caribbean Chicken

This is going to be big!

Working on a range of magazine press ads for a wide range of Lifestyle titles (FHM, Stuff, Total Film, Empire, Nuts, Zoo) and specialist gaming press (Official PlayStation, Official X360, Play, PC Gamer, X360)..plus specialist retail packs.

Picked out by Neil Ashurst of Game on BBC website preview of top stuff for 2011 as;

a completely new game, set in the near future where the Korean People’s Army has invaded America. It’s written by John Milius, the man who wrote Apocalypse Now. It sounds really interesting if slightly controversial, but the storyline works.

http://www.homefront-game.com/

Having worked with Dave Lawrence as a client over a number of years we were very pleased when he accepted our invitation to join us as Senior Planner. He is already working with our clients and network on some exciting new projects and initiatives.

Dave has over 20 years of planning & research experience – Clientside: SC Johnson, Cadbury, Nestle, Wedgwood – Agency: Logistix, TPP, The Value Engineers.
Particular expertise in food & drink and the kids/family demographic with a wide range of discipline experience including campaign development, NPD, brand repositioning and pack design

Online research has become increasingly significant as a means to access consumer insight as the digital space has become truly mainstream

Combining our research & digital capabilities enables JT to provide a wealth of tools & techniques for clients.

Download pdf…

Jump To creds

An up to date overview prepared this month for various presentations and new business sessions covering off breadth of our work for clients in a number of sectors enjoying growth.

New Product Development • Packaging design • Web design and build, management and hosting, emarketing, viral emarketing, data capture, social media, strategy reaserch and planning • Brand design and implementation, advertising concept and development • Copywriting • Illustration • Point of sale, design, production • Photography and video production (studio and location) • Project and print management • Exhibition, conference and display • Insight & Planning

2011 is kicking off in great style with some new business development and presentations on the go. Usual diverse mix; Oxford University to Tyrrells Potato Chips and back again to a major online retailer! Enjoying preparing for meeting too with luxury villa rental business, right time of year, can’t pick up a Sunday paper or magazine without seeing ‘Holiday Hotspots for 2011′ etc

January too sees the launch of a new range of soups for New Covent Garden Soup, ‘The Dining Room’, we look forward to sampling. Started life as scribbles done at their pr agency and few weeks later hit the printers.

No messing.