How To Find an SEO Company

Hiring a search engine optimisation (SEO) company may seem like a simple thing to do, but it’s a crucial task that can make or break your business.

Finding a good SEO is all about finding a company that ‘gets’ you and your industry. Just being ‘good at SEO’ isn’t enough. For instance, driving lots of traffic doesn’t matter if that traffic isn’t converting. A good company will figure out precisely what your customers are looking for and the keywords they’ll target.

Here are some tips for finding the right SEO company to help your business succeed in today’s highly competitive marketplace.

Set Clear Goals

The first order of business is deciding what you want to achieve from hiring an SEO service provider. Do you need a one-time SEO audit, on-going SEO, PPC management, or another service? Your goals will determine the right approach to search engine optimisation.

Pick a Few Companies and Ask Each for a Free Consultation

Once you’ve established your goals get busy tracking down a few SEO firms you’re interested in using. You can find SEO firms by conducting a Google search or via recommendations from acquaintances.

Contact each company you’re interested in and ask for a free consultation. A consultation will provide you with insight into the agency and the people offering the services.

Ask the Right Questions

Never sign a contract with an SEO company before asking some key questions. Start with asking them if they guarantee a top-ranking position on Google. If they say yes, don’t use them because no legitimate SEO would ever guarantee that. Here are other important questions to ask:

  • How do you build links and what types of links do you seek?
  • Does your company ever deviate from Google’s best practices?
  • Tell me about the type of work you do for on-page, off-page, and technical SEO.
  • Do you do all the work in-house or outsource the work?
  • What results can I expect for my website?
  • Why should I choose your SEO company?

You should also ask any SEO you’re thinking of using if they have any experience working in your industry. If so, ask them what results they achieved for their clients to see if their efforts were successful.

Narrow Down Your Choices

After talking with your top choices, take some time to consider what you’ve learned through the vetting process. Remember that the stakes are high and it’s very important to make the right choice. The company you hire should:

  • Be easy to work with
  • Deliver real value to your business
  • Only use Google-approved SEO techniques to avoid penalisation
  • Be knowledgeable about your industry
  • Work within your budget & time frame
  • Report back to you regularly with their results

Sure, it takes some work on your part to hire a good SEO company. However, once you’ve found a great SEO service provider, you’ll be glad you put in the time and effort because you’ll be well on your way to online success!